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Understanding Key Metrics

Tapping into your sites' revenue generating power.

The internet is a lot different than a physical location for your business. Brousers by the thousands peek in the "front door" of your site and most of them leave without you ever knowing they were there. Think about having a store front, and think about having potential customers poke their heads in the door only to back out and be on their way. You at least would be able to run after them and ask them why they didn't come in and stay for a while. Or, better yet, you would be able to engage with them as they came in so you could better serve their needs, build a relationship with them, and convert the visitor into a sale. By using simple information and proven strategies to increase conversion rates, Fossil Graphics can dramatically improve the performance of your website and the amount of revenue you can generate from it. The simple data is called Key Metrics and understanding them can make all the difference in the world. Here's an example:

Key metrics is simply data that shows how a web site is performing. The metrics include:

The total number of unique visitors entering your site in a given time period
The total number of visitors that converted into leads for you to build a relationship with (these can come in the form of phone response or direct respone to a lead generation technique used on your site.
The total number of sales converted from your leads

Wow! We didn't even have to drive more traffic to our site or increase our sales percentage and the annual revenue increased by a quarter of a million dollars! The dollar value of each client is for example purposes only.

So, how do we increase conversion rates?

First, we give the visitor a viable reason to come into the store. The services and/ or products that show up in search results need to be available and within easy reach.

Second, we need to give our visitors an incentive to give us their information. That is what turns an anonymous visitor into a lead. We now know that the person is seriously looking for what we have to offer and we can nurture that information and build a relationship with our new potential customer. These strategic incentives are different for different kinds of businesses but all of them dictate using the valuable real estate on your home page.

As a Fossil Graphics client, you don't need to know what to do or how to do it. Tracking what works for your web business by using Key Metrics, as well as all of the other data available is what we do as a normal part of serving our web clients. So you can dedicate your time to building the relationships with your customers and turning the leads into sales!

Fossil Graphics is dedicated to your business success. Contact Us to get started making your web business work for you.